by admin | Sep 9, 2022 | Business cases
Background information Radio egtabites are back after a summer break with a creative campaign by an FMCG brand from South Africa that engaged fans both on-air and online. This and other amazing creative cases can be found in the second volume of egtas’s...
by admin | Sep 2, 2022 | Business cases
Background information In this first egtabite after the summer break, we visit Slovenia, where broadcaster Pro Plus introduced a new offering to its portfolio, incorporating product placement and sponsorship tailored for an environment where strict rules apply to the...
by admin | Jun 26, 2022 | Business cases
Introduction As the summer months quickly approach and our series of egtabites takes a well-deserved break until September, we are happy to put the spotlight on egta’s newly-elected President. The Statutory session at egta’s CEOs & Top Execs’ Summit on 9-10...
by admin | Jun 17, 2022 | Business cases
Background information LG, the technology company used new 3D audio technology within a podcast campaign to promote their new headphones with noise cancellation. This was the first time LG used immersive audio to target consumers. The agency Mediaplus and RMS came up...
by admin | Jun 10, 2022 | Business cases
Background information How to rebrand, focus on innovation and sustainability, and roll out a campaign that maximises reach within a niche target group? In 2021, car brand Kia challenged sales house DPG Media Advertising and Havas Media in Belgium to roll out a...
by admin | Jun 3, 2022 | Business cases
Background information Sustainability is on everyone’s mind and businesses are looking for creative ways to showcase their green initiatives. In this week’s egtabite we spotlight a creative partnership developed by Var (the sales house of the Flemish public...
