by Iris Weissbuch | May 28, 2024 | Business cases
Background information NRJ Global, the consulting and communication powerhouse of NRJ Group, attracts a daily audience of 10 million listeners on its radio stations NRJ, Cherie FM, Nostalgie and Rire & Chansons. For the past 3 years, NRJ Global has organized the...
by Aurelija | May 23, 2024 | Accessibility - cases, Business cases
On the occasion of Global Accessibility Awareness Day (GAAD), ITV launched two creative ad breaks designed to raise awareness about accessibility and inclusion. These ad breaks were featured on ITV1 and during “This Morning,” a daytime talk show. With 12...
by Aurelija | May 23, 2024 | Business cases
Globally, over one billion people live with disabilities. According to the latest data from the National Centre for Public Health and Analysis, the number of people diagnosed with “deafness” in Bulgaria in 2022 is close to 3000. Although a sign language...
by Iris Weissbuch | Apr 25, 2024 | Business cases
Background information Following a common understanding that emotional engagement is becoming a more important metric to advertisers, South African sales house – Kagiso Media created NextGen Neuro. Neuro science offers the opportunity to unpack real emotional...
by Iris Weissbuch | Apr 25, 2024 | Business cases
Background information Listen & Feel is a two editions research focused on the power of audio. In 2021, the first edition tackled the measurement of the emotional impact of audio ads. The second addition, that took place between March 29th and April 9th 2023,...
by Aurelija | Apr 18, 2024 | Business cases
SNPTV, the trade body representing TV sales houses in France, embarked on a journey to unravel the mysteries of audience attention within the ever-evolving landscape of TV and video advertising. In an era marked by unprecedented fragmentation in media consumption,...
