Chanel’s first radio advertising campaign in France

by Aurelija | Oct 24, 2024 | Business cases

Introduction Chanel, the iconic French luxury brand, launched its first-ever radio advertising campaign with Radio France Publicité. Traditionally, Chanel has been synonymous with high-end visual media like fashion films and print ads, making its radio debut both...

The Misheard Version – How Specsavers is using radio to amplify their big ideas

by Aurelija | Oct 24, 2024 | Business cases

Brand overview Specsavers is a UK-based optical retail chain known for its affordable eyeglasses, contact lenses, and hearing aids. The brand has built a reputation for high-quality service and humorous advertising. In its campaigns it strives to remove the stigma...

Empowering Small Businesses with ITV’s GenAI Creative Production Solution

by Eimear Kelly | Oct 18, 2024 | Business cases

Search for: Log In In September 2024, ITV launched an innovative solution aimed at making TV advertising more accessible to small and medium-sized enterprises (SMEs). By leveraging the power of Generative AI (GenAI), ITV is expanding its commercial creative production...

TV4 Media Manager: A New Era of Self-Service Advertising Solutions

by Aurelija | Oct 17, 2024 | Business cases

In June 2024, TV4 launched the TV4 Media Manager, a groundbreaking ad booking system designed to simplify the full advertising process for SMEs and small agencies. This new platform consolidates various advertising opportunities into a single, user-friendly interface,...

Recruitment for Armée de Terre made easy with Skyrock

by Iris Weissbuch | Sep 20, 2024 | Business cases

Background information Recruitment in the French army – Armée de Terre – has become a major issue in recent years. The number of recruits is falling, and in 2023, for the first time in 10 years, the French army did not meet its recruitment quotas. Although...

With Ovomaltine Crunchy Cream, the Radio is Full of Crunch

by Aurelija | Sep 20, 2024 | Business cases

Germany is a nation of breakfast lovers, and sweet spreads are a staple for many consumers at breakfast time. The category is dominated by classic hazelnut spreads, but a unique spread with a crunch is shaking up the market: things get “fully crunchy” with Ovomaltine...