by admin | Feb 3, 2023 | Business cases
Background information In this week’s egtabite we visit Canada, where Rogers Sports & Media worked with the sexual wellness product brand Lovehoney to raise brand awareness and help normalise the product category. To do this effectively, Rogers had to account for...
by admin | Jan 27, 2023 | Business cases
Generation Audio In this week’s egtabite, we take a closer look at Radiocentre UK’s newest research – Generation Audio. This study examines the drivers behind continued growth in the audio landscape – for both listeners and advertisers – identifying the...
by admin | Jan 20, 2023 | Business cases
Background information A new study proving the efficiency of TV as an advertising medium is the topic of this week’s egtabite. When 1002 respondents in Switzerland were surveyed about the characteristics of different advertising vehicles, the results showed that out...
by admin | Jan 13, 2023 | Business cases
We kick off our 2023 radio egtabites with an initiative from a French radio company that made the most of the FIFA World Cup 2022 in Qatar by pulling in fans and listeners across platforms, scoring impressive results for their digital extensions. RMC (French talk,...
by admin | Jan 6, 2023 | Business cases
Background information In this week’s egtabite we introduce Publitalia ‘80’s Connected TV (CTV) advertising offer. We also dig deeper into how the sales house deploys attribution models to prove campaign effectiveness down to drive-to-store level data. Publitalia ‘80,...
by admin | Dec 16, 2022 | Business cases
Background information The release of the new Samsung Galaxy S22 was a major event for Samsung. FLASH, RMB’s creative team, chose to use this opportunity to build a creative cross-media campaign around two very attractive contests. On 9th February 2022, Samsung...
