by Eimear Kelly | Nov 21, 2024 | Business cases
LOS40, Spain’s most popular music radio station under the PRISA media group, hosts an annual awards ceremony to celebrate the best in national and international music. The 2024 edition of the “LOS40 Music Awards Santander,” held on November 8th in...
by Eimear Kelly | Nov 21, 2024 | Business cases
In spring 2024, Belgian radio station Qmusic, in partnership with DIY retailer GAMMA, launched a creative and engaging competition called the “Day of Delayed Labour.” The campaign was designed to encourage listener participation and celebrate GAMMA’s 45th...
by Eimear Kelly | Nov 15, 2024 | Business cases
Baileys partnered with RTÉ to leverage Eurovision’s massive appeal, aiming to foster brand awareness and connect with Ireland’s diverse and growing Eurovision audience. Baileys’ goals included positioning itself as an inclusive, celebratory brand, growing market...
by Eimear Kelly | Nov 14, 2024 | Business cases
To promote Netflix’s new series Berlin, Estrella teamed up with Atresmedia for an innovative, interactive campaign during Spain’s most-watched TV moment—the New Year’s Eve countdown. The objectives were clear: generate high awareness for Berlin, enhance...
by admin | Oct 29, 2024 | Accessibility - cases, Accessibility - resources, Business cases
Introduction In recent years, numerous articles and guidelines have been published on making audio-visual ads accessible across various platforms, including linear TV and online. One of the core principles of inclusive design is to consider accessibility from the...
by Aurelija | Oct 24, 2024 | Business cases
Download the app, order your favourite food, and enjoy – that’s the Uber Eats promise. To elevate brand image and powerfully activate its target audience, the delivery service integrated audio into its media mix, alongside addressable TV, social media, and...
