This compelling – perhaps counter-intuitive – new data on video consumption from 16 countries has been collected by egta and the Global TV Group.

The deck demonstrates the continued popularity, presence, and power of TV around the world. Although, thanks to digitisation, today’s TV can be watched in many ways – be it broadcast or streamed, live or on demand – its digital transformation has done nothing to diminish its ability to captivate attention.

In fact, TV’s digital expansion is making it even stronger, even more compelling for both viewers and advertisers, with new technologies enabling TV companies to continue breaking new creative and commercial ground.