General information
Country: France
Company: CANAL+ BRAND SOLUTIONS
Client: Audi
Sector: Automotive
Time Period: 28 December 2023 – 2 January 2024
Media: TV
Campaign objective: The campaign aimed to celebrate the launch of the Audi SQ8 Sportback e-tron and its advanced e-quattro technology.
Context
Instead of traditional advertising methods, CANAL+ BRAND SOLUTIONS utilized AI to transform standard advertising breaks into a captivating winter wonderland. The idea for the winter wonderland theme was inspired by an Audi ad featuring snowy scenes. This theme was then carried through the entire ad break.
Creative Minds
The campaign aired on French channels CANAL+ and C8 (BVOD) during commercial breaks. It featured an Audi SQ8 Sportback e-tron commercial wherein a man shovels snow in front of his garage and transforms it into a snowy track, showcasing the vehicle’s road-handling capabilities. This concept extended to the entire advertising break, transforming it into a winter landscape. AI tools added realistic snow, snowflakes, and seasonal mist to commercials for Deezer, Winamax, and Tropicana, creating a visually striking effect.
Collaborating with Re-Mind PHD, Brand Content Fuse department, and CANAL BRAND FACTORY, the French-based team launched a television campaign incorporating Artificial Intelligence (AI) to leave a memorable impression on audiences.
Campaign video
Results
The campaign resulted in a visually captivating experience that caught viewers’ attention and left a lasting impact. The integration of AI into the advertising provided a unique, immersive experience, distinguishing it in a crowded market. The campaign ran from 28 December to 2 January on CANAL + and C8, ensuring significant exposure during a key holiday period.
Audi’s innovative approach aligned perfectly with CANAL+ BRAND SOLUTIONS’ creative advertising strategy. The Audi SQ8 Sportback e-tron and its e-quattro technology symbolize advanced automotive engineering, and this campaign mirrored that performance. The collaboration between Re-Mind PHD, Brand Content Fuse department, and CANAL BRAND FACTORY demonstrated effective teamwork in merging technological innovation with creative storytelling. The campaign was not just an advertisement but an immersive experience that transported viewers into a winter landscape, communicating Audi’s commitment to performance and innovation. This AI-powered campaign highlights the evolving marketing landscape and the potential when technology and creativity intersect.