by admin | Apr 15, 2022 | Business cases
Background information This week’s egtabite puts the spotlight on an innovative new offering, launched by French sales house FranceTV Publicité to revolutionise the shopping experience and support the development of e-commerce: Time To Shop. The Time to Shop offering...
by admin | Apr 8, 2022 | Business cases
Background information Sustainability is a hugely significant topic that will define marketing in the years ahead. For consumers, the issue is highly important and brand commitments to sustainability are well received. In this week’s egtabite we showcase a B2B...
by admin | Apr 1, 2022 | Business cases
Background information In this week’s egtabite we introduce an inspiring advertising format developed by IP Österreich, the Austrian cross-media sales house of RTL Germany. As the important topic of environmental protection and sustainability has reached the mass...
by admin | Mar 25, 2022 | Business cases
Background information In this week’s egtabite we spotlight a new study from France proving that radio is a performance booster. Results of the study show that radio is a competitive medium that delivers high ROI, optimises the efficiency of other media (online and...
by admin | Mar 18, 2022 | Business cases
Background information In this week’s egtabite we head down under, where Paramount ANZ (Australia & New Zealand), formerly Network Ten ViacomCBS, recently published the results from the Science of Sponsorship, a multi-year study on the power of sponsorships....
by admin | Mar 11, 2022 | Business cases
Background information In this week’s egtabite we share initiatives carried out by media companies in reaction to the Russian invasion and the humanitarian crisis unfolding in Ukraine. We hope that this can be a source of inspiration for you on the type of actions you...
