by Aurelija | Feb 19, 2025 | Business cases
Win for Life: +74% awareness among young adults (18-24) with Studio Brussel’s help The scratch ticket Win for Life made an impressive comeback. A fresh look, improved gameplay experience, and a campaign that seamlessly resonated with a wide audience dispelled any...
by Aurelija | Feb 19, 2025 | Business cases
With the rise of online retailers, STIHL found itself losing some control over how and where its brand was represented. At the same time, demand for battery-powered (cordless) tools surged. The leading garden and forestry brand shifted its focus from solely B2B to...
by Aurelija | Feb 19, 2025 | Business cases
In a market where price often dominates, Proximus decided to take a bold new approach. Rather than engaging in a price war, the telecom company chose to reposition itself as the fibre provider of the future. Their key to success? A clear strategy, a powerful media...
by Aurelija | Feb 18, 2025 | Business cases
26 briefcases, 26 voices, and a prize pool of €100,000 – that’s 538 Voice Hunt. The National Postcode Lottery, Talpa Network, and Abovo Media joined forces for this exciting and captivating radio game in the Netherlands. The Challenge The objective of the...
by Eimear Kelly | Feb 14, 2025 | Business cases
Introduction In today’s fast-paced digital landscape, Interest Targeting has been pioneered by Ads & Data. This involves leveraging behavioural and contextual data to serve the most relevant ads. This business case looks at how Ads & Data use this to...
by Eimear Kelly | Feb 14, 2025 | Business cases
Introduction Last autumn, FranceTV Publicité, M6 Publicité, and RMC BFM Ads, collaborated and partnered with Unlimitail, to launched TV Retail Connect, the first collaborative Retail Media Marketplace for Addressable TV (ATV) and HVOD in the country. Addressable TV...
