by Aurelija | Oct 29, 2025 | Business cases
When Finnish meat producer Atria launched Wilhelm Hujoppi – an extra-long wiener – they needed a campaign that would make the product’s unique selling point impossible to ignore. How to demonstrate extra-long on the radio? The advertising agency,...
by Clément MAERTENS | Oct 24, 2025 | Business cases
DPG Media is extending its in-house platform with Ad Manager+. The update adds AI optimization audience expansion, creative tools, and workflow support in the same self-serve environment that supports Full CTV and retail-data activation. For sales houses: retail and...
by Clément MAERTENS | Oct 24, 2025 | Business cases
FranceTV Publicité is transitioning its media buying operations into an AI-assisted mode. ADspace•ia now produces real-time, inventory-aware recommendations for TV-cross-video campaigns. It executes these plans as a managed service on france.tv’s premium offer. For...
by admin | Oct 1, 2025 | Business cases
Podcasts have become more than just a daily habit – they are a powerful performance tool for brands aiming to connect with engaged audiences. With global popularity on the rise, podcasts offer a unique space where advertising drives real impact, earning trust...
by Clément MAERTENS | Sep 11, 2025 | Business cases
Young people spend around six hours a day on their smartphones, a behaviour that many find worrying – including Belgian entrepreneur Sebastien Haas, founder of the start-up Balnz (pronounced balance). He set out to find solutions to reduce screen addiction, and came...
by Eimear Kelly | Sep 11, 2025 | Business cases
In summer 2025, RTL AdAlliance in Austria reimagined the traditional sweepstakes by transforming it into an interactive Augmented Reality experience. Instead of waiting for a prize in a physical package sent to be to the winners, participants could place a virtual...
