by Aurelija | Jan 22, 2026 | Business cases
Securing retail budgets remains one of radio’s challenges. Retail companies tend to invest their brand-building money in TV, often relegating radio to tactical promotional spots. When Carrefour Belgium planned its 25th anniversary campaign, the budget was about...
by Aurelija | Dec 10, 2025 | Business cases
FranceTV Publicité has partnered with independent consultancy Carbone 4 to measure the climate compatibility of advertised products and, from 2026, to encourage higher-scoring products with preferential airtime across its ecosystem. This approach treats...
by Aurelija | Dec 10, 2025 | Business cases
RMB has created Blue as a single transition brand that signals a purpose-driven marketing strategy to both citizens and advertisers. From a B2C angle, it is presented to the viewers through a recognisable on-air identity and the www.bluepub.be website, and from a B2B...
by Clément MAERTENS | Nov 28, 2025 | Business cases
Transfer Media, Belgium’s sales house for premium thematic and kids channels, worked with DSTRSD media to turn unsold linear TV minutes into measurable single product commerce tests. The goal was to show how unused airtime can support a low effort conversion pilot...
by Clément MAERTENS | Nov 28, 2025 | Business cases
Canal+ Brand Solutions – the sales house for Canal+ in France – released the results of a study on the advertising experience offered on Stream+, their aggregated digital video offer, which limits ads to an average of three minutes per hour and two pre-roll ads at the...
by Aurelija | Nov 26, 2025 | Business cases
Did you know that audio waves can extinguish fire? When Commercial Radio & Audio (CRA) set out to prove the effectiveness of audio to marketers, they didn’t just commission research or cite industry statistics: instead, they partnered with a leading...
