Turning trusted TV moments into book sales by linking attention to clear places to buy

by Clément MAERTENS | Feb 23, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Client: Standaard Boekhandel Sector: Publishing Sales house: Ads & Data Market: Belgium Programme environment: De Tafel van Gert on Play/Play4 Media / platforms: Video (TV + online video ads) / In-store...

Don’t skip the break: Turning France 2’s ad bump into a life-saving reminder

by Clément MAERTENS | Feb 23, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: France Company: FTP Client: French National Cancer Institute (INCa) Sector: Public health Media: France 2 (broadcast TV) Time period: March 2025 Budget (approx.): €300,000+ Campaign objective FranceTV...

A marriage proposal to Belgium’s home brewers

by Mislav MIJATOVIC | Feb 17, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: Belgium Company: Ads & Data Brand Studio (the creative hub of Ads & Data) Client: Grimbergen (Alken Maes Brewery) Sector:  FMCG (Beer) Media: Linear TV, streaming, digital video, print, native...

When Brands Become Characters: Transforming Product Placement into Entertainment

by Clément MAERTENS | Jan 30, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: Germany Company: Seven.One Media Client: Playmobil Sector:  Toys & Children’s Playsets Budget: EUR 500.000 Media: Linear TV, VOD, digital video, social media Time period: Winter 2024 (2 months)...

When Entertainment Becomes Edible

by Clément MAERTENS | Jan 30, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: France Company: CANAL+ BRAND SOLUTIONS Client: McDonald’s Sector:  FMCG (Food & Beverage) Media: Linear TV, digital video, social media, in-app activation, in-store Time period: 4 months (September...

Winning New Budgets for Radio with the BYD Karaoke

by Aurelija | Jan 22, 2026 | Business cases

The most powerful way to win new business? Show clients something they haven’t seen before. Media planners value radio’s reach and frequency, but winning business from brands outside your usual client roster requires a different approach. Demonstrating...