Turning one travel offer into two TV stories for two types of families

by Mislav MIJATOVIC | Feb 24, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: United Kingdom Company: Sky Media Client: Attraction Tickets Sector:  Travel and tourism Campaign focus: response-led TV campaign using addressable TV (AdSmart) to drive sales and show ROI Format: TV spots...

Upgrading a TV sponsorship with addressable idents

by Mislav MIJATOVIC | Feb 24, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: United Kingdom Company: Sky Media Client: Volvo Car UK Ltd Sector:  Automotive Media / platform: Sky Atlantic (premium entertainment TV channel) Format: Sponsorship idents with addressable delivery via...

Building trust for private healthcare by putting doctors first and using TV as a trusted national stage

by Mislav MIJATOVIC | Feb 24, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: Uzbekistan Company: International Media Service Client: AKFA Medline University Hospital Sector:  Healthcare Media: National TV (edited formats in different durations); YouTube (full version); social media...

Your city, your ad: how Ad Alliance made TV personal

by Clément MAERTENS | Feb 24, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: The Netherlands Company: Ad Alliance Client: Polestar Sector: Automotive Media: Addressable TV Time period: 2025 Background Polestar, the Swedish electric vehicle manufacturer, was rapidly expanding its...

Dressing the screen: how adidas became golf’s new look

by Mislav MIJATOVIC | Feb 23, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: United Kingdom Company: Sky Media Client: adidas Sector:  Sportswear/Apparel Media: Linear TV, digital, social media Time period: Summer 2025 (season-long partnership) Background Golf is a globally popular...

Turning trusted TV moments into book sales by linking attention to clear places to buy

by Clément MAERTENS | Feb 23, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Client: Standaard Boekhandel Sector: Publishing Sales house: Ads & Data Market: Belgium Programme environment: De Tafel van Gert on Play/Play4 Media / platforms: Video (TV + online video ads) / In-store...