The Global TV Deck: Total TV’s consumption across the world

by admin | Dec 2, 2024 | Business cases

About the project This compelling – perhaps counter-intuitive – new data on video consumption from 16 countries has been collected by egta and the Global TV Group. The deck demonstrates the continued popularity, presence, and power of TV around the world. Although,...

How “The Masked Singer’s” Spectacle Became a Wearable Trend through TV, Social Media, and E-Commerce

by admin | Dec 1, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: Belgium Company: DPG Media Client: JBC Sector: Fashion, Media Time Period: February 2023 Media: TV, social media, e-commerce Campaign objectives: JBC wanted to promote an exclusive clothing collection. The...

Leko Unveiled: an Integrated Multi-Format Campaign on HGTV By The Sales House with Radio, OOH, and Digital Extensions

by admin | Dec 1, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: Bulgaria Company: The Sales House Client:  Orgachim JSC, Leko Sector:  Painting and coating Time Period:  10 June – 4 July 2024 Media: branded channel and programs on HGTV with extensions radio, OOH and...

Volkswagen Tiguan’s 360-Degree Campaign: Bringing the ‘Tiger’ and ‘Iguana’ to Life with 3D Animation Across Multiple Platforms

by admin | Dec 1, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: France Company: Canal Plus Client: Volkswagen Sector:  Automotive Time Period: 13 – 19 March 2024 Media: TV, cinema, online platforms, DOOH Campaign objectives:  The campaign goal was to create a surprising...

How Audi And Canal Plus Transformed Entire Ad Breaks Into A Winter Wonderland Using AI

by admin | Dec 1, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: France Company: CANAL+ BRAND SOLUTIONS Client: Audi Sector: Automotive Time Period: 28 December 2023 – 2 January 2024 Media: TV Campaign objective: The campaign aimed to celebrate the launch of the...

RTL Germany’s TV Frequency Capping: Innovating REWE Group’s Advertising Impact with Addressable TV Integration

by admin | Dec 1, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: Germany Company: RTL Germany / Ad Alliance Client:  REWE Group Sector:  FMCG Time Period:  4 weeks in April and May 2023 Media:  Linear TV, Addressable TV (ATV) Campaign objectives: Fostering the...