From Workout to Walk-In: Turning Gym Audiences into Customers Through Targeted Local Audio

by Aurelija | Apr 22, 2026 | Business cases

Gyros & Grill Bistro is a fast-food restaurant in Budapest’s 23rd district, serving gyros, sausages and snacks to a local community, with a menu built around high-protein ingredients. Atmedia set out to raise awareness among nearby gym-goers and convert that...

Audio Works: Atmedia’s Sales Results for Polcz Food, Online and In-Store

by Aurelija | Apr 22, 2026 | Business cases

Founded in 2017, Polcz Food set out to solve a gap in the market: clean-label convenience food, free from gluten, milk, egg and sugar, that does not need refrigeration. The brand now produces over 700,000 portions a year across 15+ flavours, with revenues of 820...

CBC/Radio-Canada’s Case for Measuring Ad Emissions

by Aurelija | Mar 31, 2026 | Business cases

In Canada, there are no regulations regarding the accounting of Scope 3 emissions for investments in marketing and advertising activities. CBC/Radio-Canada decided to address this gap. Their project, named The Other Cost Per Click, was not about measuring the...

TV Ad Emissions Measurement: Lessons From the Finnish Market

by Aurelija | Mar 31, 2026 | Business cases

Finland’s commercial TV broadcasters spent the past year developing a carbon emissions measurement framework for linear TV advertising, starting with no local methodology and ending with a validated model owned by an industry body. For markets facing the same...

A new way for FranceTV Publicité to sell contextual video advertising

by Clément MAERTENS | Mar 27, 2026 | Business cases

FranceTV Publicité (FTP), the advertising sales house for French public television, has introduced Context.IA into its digital video offer. The solution uses programme context to decide when an ad should appear, instead of relying only on fixed scheduling. That makes...

Building a shoppable, attention-ready CTV offer: The Big Brother contextual case

by Clément MAERTENS | Mar 26, 2026 | Business cases

In 2025, Paramount Australia, in partnership with FreeWheel and egta, hosted a webinar outlining a forward-looking view of the evolving advertising market. One key topic explored the industry’s shift to pull-based discovery, experience-driven engagement, and...