by Aurelija | Jun 17, 2026 | Business cases
Every Friday for four weeks, listeners of bel RTL’s Positive Attitude programme heard Sandrine Corman take on a new challenge – an energy challenge. She was trying to improve her household energy score, live, with an ENGIE expert by her side, and her...
by Aurelija | Jun 17, 2026 | Business cases
Red Bull Vél’eau is a playful cycling race, combining funny bikes with a floating, obstacle-filled course on the water. It is inspired by the Dutch Red Bull “Stalen Ros” event, launching for the first time in Belgium. The question was how to translate the...
by Aurelija | Jun 17, 2026 | Business cases
February is the hardest month in the Belgian travel calendar. Booking intent drops, grey skies dominate, and converting audiences into customers becomes significantly harder. Sunweb, one of Europe’s leading online travel operators, partnered with Qmusic, one of...
by Clément MAERTENS | May 22, 2026 | Business cases
The strategic response: the TV advertising paradox The TV Advertising Paradox did not begin as a creative idea in search of a problem. It emerged as the strategic response to what the market review revealed. At the centre of the response sat a contradiction that could...
by Clément MAERTENS | May 22, 2026 | Business cases
M6 Unlimited is building a simpler route into TV and streaming advertising for smaller and newer advertisers. Its offer combines a dedicated SME buying path through its future ad manager, lower entry budgets, support across strategy, creative production and...
by Aurelija | May 12, 2026 | Business cases
The Galaxy Z Fold7 is Samsung’s latest foldable smartphone, built around an Ultra Camera, AI features, and a screen large enough to make it feel closer to a tablet than a phone. It is a premium device with a price tag to match, aimed at Gen Z, an audience that...
