by admin | Dec 9, 2024 | Business cases, Publications
About the report This report, published in December 2024, explores how AI is impacting radio, audio companies, and advertising sales houses. This publication focuses on concrete case studies, showcasing how mainly radio companies but also other relevant actors are...
by Eimear Kelly | Dec 5, 2024 | Business cases, Creative Cases TV 2024
View more 2024 TV creative cases General information Country: France Company: FTP Client: Toyota Sector: Automotive Media: Digital, Social Time period: September 2023 to May 2024 Campaign objective: To highlight Toyota’s values of inclusion, innovation, and...
by admin | Dec 5, 2024 | Business cases, Creative Cases TV 2024
View more 2024 TV creative cases General information Country: UK Company: Sky UK Client: KFC Sector: Food Delivery Platform Media: TV, Digital, Social media Time period: Mid-February – Mid-June. Campaign objectives: Brand building, Driving more precise fandom than...
by Eimear Kelly | Dec 5, 2024 | Business cases, Creative Cases TV 2024
View more 2024 TV creative cases General information Country: Belgium Company: Transfer Media Client: Aquarius sports drink (Powerade) Sector: FMCG, soft drinks Time Period: 5 weeks from mid-January till mid-February Media: TV Campaign objectives: To re-brand...
by Eimear Kelly | Dec 5, 2024 | Business cases, Creative Cases TV 2024
View more 2024 TV creative cases General information Country: UK Company: Sky UK Client: Sky Mobile Sector: Electronics, sports Media: TV, Digital, Social media Time period: September 2023 Campaign objectives: Brand building: Sky Mobile aimed to spark nationwide...
by admin | Dec 5, 2024 | Business cases, Creative Cases TV 2024
View more 2024 TV creative cases General information Country: UK Company: SKY UK Client: Audi Sector: Automotive Media: TV, Digital, Social media Time Period: Launched Summer of 2022, the partnership has been renewed since and has returned to Golf for an...