egta is delighted to present the fourth edition of its Creative Multiplatform TV Case publication. In this edition, we are proud to highlight three pivotal categories that reflect the evolving and impactful nature of television advertising: these themes showcase the diverse ways in which television continues to innovate, inspire, and connect with audiences.
This compilation includes cases showcasing:
- Best use of tech and data,
- TV as a force for good and
- How TV companies can tap into the power of sports.
