by admin | Jan 11, 2023 | Collections
General information Sector: Electronics Media: Linear TV, online, social media Time period: 2015 to present Case description Together with producer ITV Studios Netherlands, Media Content House, and partners Canon, Kamera Express and Profotonet, Ad Alliance created one...
by admin | Jan 11, 2023 | Collections
General information Sector: Retail (beauty/cosmetics) Media: Linear TV, online, social media Time period: Sept-Oct 2022 Case description RTÉ delivered a unique content partnership for Boots and Mediacom with bespoke native and digital activation built on the platform...
by admin | Jan 6, 2023 | Business cases
Background information In this week’s egtabite we introduce Publitalia ‘80’s Connected TV (CTV) advertising offer. We also dig deeper into how the sales house deploys attribution models to prove campaign effectiveness down to drive-to-store level data. Publitalia ‘80,...
by admin | Jan 2, 2023 | Publications
About the publication Discover inspiring examples of collaboration between advertisers, agencies, and the creative departments of TV sales houses from various markets, across Europe and beyond. The collection explores creativity and collaboration, and highlights...
by admin | Dec 16, 2022 | Business cases
Background information The release of the new Samsung Galaxy S22 was a major event for Samsung. FLASH, RMB’s creative team, chose to use this opportunity to build a creative cross-media campaign around two very attractive contests. On 9th February 2022, Samsung...
