by admin | Dec 15, 2022 | Collections
General information Sector: FMCG Media: Linear TV, VOD Time period: September-October 2022 (7 weeks) Case description It is critical to capture consumers’ attention and to create mental availability for brands. So, PepsiCo set out to explore with its partners the...
by admin | Dec 9, 2022 | Business cases
Background information On 21 November, World Television Day – as designated by the United Nations – was celebrated around the globe for the 26th time. On this occasion, broadcasters and TV associations put the spotlight on the medium’s resilience and its...
by admin | Dec 2, 2022 | Business cases
Background information In this week’s egtabite, we take a closer look at an innovative format from Canada, deployed throughout this year’s FIFA World Cup. This campaign makes the most of the immediacy of radio while joining forces with an eye-catching digital...
by admin | Nov 25, 2022 | Business cases
Background information In this week’s egtabite we introduce an example of how broadcasters are partnering with social media companies in order to expand their reach and offering. In France, TF1 PUB has teamed up with Snapchat for the distribution of content from the...
by admin | Nov 11, 2022 | Business cases
Background information This week’s egtabite showcases how the Italian sales house Rai Pubblicità seamlessly integrated the brand of sanitary products Lines into a successful series – boosting the awareness of the brand while addressing gender stereotypes and...
