by admin | Nov 4, 2022 | Business cases
Background information The German podcast market has high potential but remains fragmented – it has over 80,000 podcasts, and planning and measurement have so far been difficult. There is a strong focus on host-read ads, native integrations and sponsorships, which are...
by admin | Oct 28, 2022 | Business cases
Background information “The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” This week’s egtabite shows how ITV took Socrates’ quote to heart as it launched its new strategy based on a simple question: ‘What can we do...
by admin | Oct 21, 2022 | Business cases
Background information Despite radio’s many advantages – its massive reach and incredible connection with its listeners – it is becoming increasingly difficult to prove radio’s worth in the competitive media landscape. Radio is not top of mind for agencies...
by admin | Oct 14, 2022 | Business cases
Background information This week’s egtabite puts the spotlight on Belgian sales house DPG Media Advertising and its strategy to build a sustainable future for advertising – through a threefold approach: building an omnichannel video ecosystem, focusing on first-party...
by admin | Oct 7, 2022 | Business cases
Background information In a heavily saturated market of greeting cards the online retailer thortful.com needed to stand out. As a challenger brand to the established players, thortful wanted to quickly grow share ahead of one of the industry’s most crucial retail...
