by admin | Oct 21, 2022 | Business cases
Background information Despite radio’s many advantages – its massive reach and incredible connection with its listeners – it is becoming increasingly difficult to prove radio’s worth in the competitive media landscape. Radio is not top of mind for agencies...
by admin | Oct 14, 2022 | Business cases
Background information This week’s egtabite puts the spotlight on Belgian sales house DPG Media Advertising and its strategy to build a sustainable future for advertising – through a threefold approach: building an omnichannel video ecosystem, focusing on first-party...
by admin | Oct 7, 2022 | Business cases
Background information In a heavily saturated market of greeting cards the online retailer thortful.com needed to stand out. As a challenger brand to the established players, thortful wanted to quickly grow share ahead of one of the industry’s most crucial retail...
by admin | Sep 30, 2022 | Business cases
Background information In this week’s egtabite we introduce a creative project carried out by Seven.One Media in Germany, where the sales house made use of its full value chain to build a niche e-commerce brand. The German e-commerce market has been growing steadily...
by admin | Sep 23, 2022 | Business cases
Background information In today’s egtabite, we take a closer look at insightful research by ARN Neurolab that uses cutting-edge neuroscience research to deliver a better understanding of consumer behaviour and provide new insights about the power of audio to inform...
