by admin | Aug 15, 2022 | Collections
General information Sector: FMCG Media: Linear TV, VOD, social media Time period: Feb – August 2021 Case description Qualitative and quantitative research amongst children and parents highlighted the role of kids as change agents in their families: their advocacy and...
by admin | Aug 15, 2022 | Collections
General information Sector: Retail Media: Linear TV, BVOD, Fortnite, Twitch, Influencers, OOH Time period: November – December 2021 Case description In the UK, Christmas begins as soon as the John Lewis ad launches! There is big pressure for the brand to create...
by admin | Aug 11, 2022 | Collections
General information Sector: Financial Media: TV, VOD, online Time period: October 25th – December 12th 2021 Case description IG Wealth Management, a nearly 100-year-old brand, were looking for a breakthrough campaign rooted in broadcast TV to grow awareness and...
by admin | Aug 11, 2022 | Collections
General information Sector: Automotive Media: Linear TV Time period: Autumn – Winter 2021 Case description The challenge was two-fold – as a luxury vehicle and a relative newcomer to Canada, Genesis had an undeserved low brand awareness that they needed to...
by admin | Aug 11, 2022 | Collections
General information Sector: Financial Media: Linear TV and online Time period: April – December 2021 Case description The goal of this campaign was to build a solid partnership between Mediaset and insurance company Cofidis by achieving Cofidis’ goal in 2021:...
