by admin | Aug 11, 2022 | Collections
General information Sector: Retail Media: Linear TV, VOD, social media Time period: December 2021 Case description For supermarkets, the holidays are a crucial time of year. With Christmas just around the corner, Albert Heijn was inspired to connect its brand values...
by admin | Aug 1, 2022 | Collections
General information Sector: Technology Media: Linear TV, VOD, social media Time period: November – December 2021 Case description The growth in smartphone penetration means that almost everyone has a camera in their pocket. Additionally, social media platforms...
by admin | Jul 1, 2022 | Publications
About the publication Are you looking for solid business cases and the most innovative success stories that radio and audio offer? This unique interactive publication was designed to inspire sales houses, clients and agencies with examples of creativity at its best...
by admin | Jun 26, 2022 | Business cases
Introduction As the summer months quickly approach and our series of egtabites takes a well-deserved break until September, we are happy to put the spotlight on egta’s newly-elected President. The Statutory session at egta’s CEOs & Top Execs’ Summit on 9-10...
by admin | Jun 17, 2022 | Business cases
Background information LG, the technology company used new 3D audio technology within a podcast campaign to promote their new headphones with noise cancellation. This was the first time LG used immersive audio to target consumers. The agency Mediaplus and RMS came up...
