New advertising format: the Influencer spot

New advertising format: the Influencer spot

General information Sector: Clothing Media: Linear TV Time period: July 2022 Case description In July 2022, in cooperation with Kingfluencers, the Swiss agency for influencer and digital-influence marketing, Admeira, launched the “influencer spot” – a new TV ad format...
Launch of a new flavor with a cross-media campaign

Launch of a new flavor with a cross-media campaign

General information Sector: FMCG Media: Linear TV, online (AVOD/SVOD), influencer marketing, OOH Time period: February – May 2022 Case description The aim of the campaign was to launch the new premium flavour of the ice cream brand Nuii. The client wanted to introduce...
Unique partnership gets children reading

Unique partnership gets children reading

General information Sector: Food & Drink Media: Linear TV, online, social media Time period: February – June 2022 Case description Since 2015, McDonald’s has offered children’s books in its Happy Meals, making it a key player in the distribution...
Transforming a classical TV spot into branded stories

Transforming a classical TV spot into branded stories

General information Sector: FMCG Media: Linear TV, online, influencer Time period: from 2019 to 2021 (during 3 seasons of TV docu-reality Il Collegio) Case description The feminine hygiene brand Lines wanted to reach the younger audience to boost brand awareness...
Successfully conveying car brand’s adventurous spirit

Successfully conveying car brand’s adventurous spirit

General information Sector: Automotive Media: Linear TV, VOD Time period: January – February 2022 (9 weeks) Case description The programme Sergio Over De Grens follows renowned three-Michelin-star chef Sergio Herman on his journey around the world, to discover...