by admin | Feb 19, 2024 | Opinion Pieces
Katty Roberfroid – Director General, egta 2024 marks 50 years of egta. While we celebrate television and radio’s resilience and embrace the future of multi-platform TV and audio, it is perhaps also the perfect moment to press pause and take stock, and remind...
by admin | Feb 15, 2024 | Business cases
In a groundbreaking move that seamlessly combines technology, creativity, and automotive innovation, the creative entity of Canal+ Brand Solutions recently unveiled a captivating advertising campaign for the new Audi SQ8 Sportback e-tron and its e-quattro technology....
by admin | Jan 21, 2024 | EU/Regulatory
Contributing to the green transition is one of egta’s members’ priorities. While not all European markets are currently actively engaged in these discussions, a significant number of sales houses are developing solutions aimed at dedicating a part of their advertising...
by admin | Nov 28, 2023 | Accessibility - cases
World TV Day Established in 1996 by the United Nations, 21 November marks World TV Day (WTVD). Every year, egta joins forces with industry partners to promote and celebrate the power of TV through a dedicated 30-sec TV spot. Each year, the WTVD spot focuses on one of...
by admin | Sep 14, 2023 | Business cases
Attention, the precious commodity In an age marked by constant information overload and digital distractions, attention has emerged as a valuable currency in the media industry. While attention is a prominent metric for measuring the success of advertising campaigns,...
