by admin | Jan 21, 2024 | EU/Regulatory
Contributing to the green transition is one of egta’s members’ priorities. While not all European markets are currently actively engaged in these discussions, a significant number of sales houses are developing solutions aimed at dedicating a part of their advertising...
by admin | Nov 28, 2023 | Accessibility - cases
World TV Day Established in 1996 by the United Nations, 21 November marks World TV Day (WTVD). Every year, egta joins forces with industry partners to promote and celebrate the power of TV through a dedicated 30-sec TV spot. Each year, the WTVD spot focuses on one of...
by admin | Sep 14, 2023 | Business cases
Attention, the precious commodity In an age marked by constant information overload and digital distractions, attention has emerged as a valuable currency in the media industry. While attention is a prominent metric for measuring the success of advertising campaigns,...
by admin | Sep 14, 2023 | Business cases
Background information The Spanish sales house Atresmedia Publicidad is revolutionising its approach to audience segmentation and advertising effectiveness by introducing a groundbreaking tool known as The Cube. Launched in May 2023, this innovative platform is poised...
by admin | Jun 9, 2023 | Business cases
Bacground video In this week’s egtabite we put the spotlight on an intriguing and successful ad campaign carried out for brand Homefire, a smokeless coal, fire log and firewood manufacturer and supplier that has been around for 30 years in the U.K. but had never...
