bTV’s committment to ad accessibility

by admin | Oct 9, 2024 | Accessibility - cases, Accessibility - resources, Opinion Pieces

egta spoke to Velimira Petrova, Sales Director, bTV Media Group to discuss bTV’s strategy to advance accessibility in advertisisng across their portfolio. egta: Why has bTV decided to embrace accessibility? Are you seeing changes in your local market? Velimira...

Diageo’s approach to ad accessibility

by admin | Oct 9, 2024 | Accessibility - cases, Accessibility - resources, Opinion Pieces

egta spoke to Sarah Sorrenson, Global Head of Media, Diageo to explore how Diageo embraces ad accessibility in their campaigns and across their assets.  At Diageo, we are committed to nurturing the most inclusive and diverse culture, as well as shaping market-leading...

WPP: embracing accessibility through innovation

by admin | Oct 9, 2024 | Accessibility - cases, Accessibility - resources, Opinion Pieces

egta spoke to Josh Loebner, Global Head of Inclusive Design at VML on industry progress and how WPP’s efforts to unlock new opportunities linked to accessibility through technical and business innovation. egta: How has the industry’s approach to accessible...

Embracing accessibility: insights from P&G’s

by admin | Oct 9, 2024 | Accessibility - cases, Accessibility - resources, Opinion Pieces

egta spoke to Taide Guajardo, Chief Brand Officer Europe at P&G on the evolution of the conversation around accessible advertising, recent progress and the critical next steps needed to remove barriers to advertising to ensure that ads truly reach and can be...

Industry coalition calls for the reaffirmation of the GDPR’s risk-based approach

by admin | Jul 29, 2024 | EU/Regulatory

Together with 23 associations from multiple sectors, egta has signed a joint statement on the application of the General Data Protection Regulation (GDPR). Echoing the European Commission’s conclusions in its second report on the application of the GDPR, the coalition...