RTL Germany’s addressable TV innovation: dynamic creative ads for REWE Group’s individual regional retailer marketing

by admin | Nov 28, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: Germany Company: RTL germany / Ad Alliance Client:  REWE Group Sector:  Retail/FMCG Time Period:  Live since July 2023 Media: Addressable TV  Campaign objectives: Image & Sales. REWE is changing its...

Ads & Data Uses TV, BVOD, and Smart AD Formats to Refresh Cristal’s Appeal Among Younger Audiences

by admin | Nov 28, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: Belgium Company: Ads & Data Client:  Alken-Maes, Cristal Sector:  Alcoholic beverages Time Period:   Wave1: 5 weeks mid-May to mid-June 2023 Wave 2: 5 weeks from end of June to end of July 2023 Media:...

RNIB’s review of Christmas ads: making mainstream TV ads work for blind and partially sighted viewers

by admin | Oct 29, 2024 | Accessibility - cases, Accessibility - resources, Business cases

Introduction In recent years, numerous articles and guidelines have been published on making audio-visual ads accessible across various platforms, including linear TV and online. One of the core principles of inclusive design is to consider accessibility from the...

Channel4’s committment to enhancing ad accessibility

by admin | Oct 9, 2024 | Accessibility - cases, Accessibility - resources, Opinion Pieces

 Channel 4 was created to represent unheard voices within the UK, so it’s only natural that we want to ensure our content is as accessible and inclusive as possible. As of 2024, 100% of our programming content is enabled for closed caption subtitles. For our...

FranceTV Publicité’s strategy to make ads more accessible

by admin | Oct 9, 2024 | Accessibility - cases, Accessibility - resources, Opinion Pieces

In this interview, Marianne Siproudhis, Chief Executive Office at FranceTV Publicité discusses the company’s committment to greater accessibility in advertising in the context of the Paralympic Games. egta: Why has FranceTV Publicité decided to embrace...