How MTV Finland’s “The Finnish Success Recipe” Branded Content Series Significantly Increased Product Sales and Captivated Audiences

by admin | Dec 1, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: Finland Company: MTV Finland Client: SOK Sector: Food, retail Time Period:  November 2023 – January 2024 Media: Branded content / AFP on linear TV and online platforms Campaign objectives: SOK wanted to...

How Patrick Morin’s Innovative TV and Digital Sponsorship Integrated with a Series’ Plot to Enhance Brand Awareness

by admin | Dec 1, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: Canada Company: CBC Canada Client: Patrick Morin Sector: Hardware Time Period: 13 September to 24 October 2023 Media: TV, digital, social media Campaign objectives: Patrick Morin is a Quebec-based hardware...

RTL Germany’s addressable TV innovation: dynamic creative ads for REWE Group’s individual regional retailer marketing

by admin | Nov 28, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: Germany Company: RTL germany / Ad Alliance Client:  REWE Group Sector:  Retail/FMCG Time Period:  Live since July 2023 Media: Addressable TV  Campaign objectives: Image & Sales. REWE is changing its...

Ads & Data Uses TV, BVOD, and Smart AD Formats to Refresh Cristal’s Appeal Among Younger Audiences

by admin | Nov 28, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: Belgium Company: Ads & Data Client:  Alken-Maes, Cristal Sector:  Alcoholic beverages Time Period:   Wave1: 5 weeks mid-May to mid-June 2023 Wave 2: 5 weeks from end of June to end of July 2023 Media:...

RNIB’s review of Christmas ads: making mainstream TV ads work for blind and partially sighted viewers

by admin | Oct 29, 2024 | Accessibility - cases, Accessibility - resources, Business cases

Introduction In recent years, numerous articles and guidelines have been published on making audio-visual ads accessible across various platforms, including linear TV and online. One of the core principles of inclusive design is to consider accessibility from the...