by admin | Oct 10, 2019 | Publications
About the report The main objectives of this publication are first to clearly define what advanced audience buying in the context of TV is, and secondly, to outline potential directions for the future development of audience buying with regards to building a business...
by admin | Oct 1, 2019 | Publications
About the publication With this interactive report, egta explores creativity in its various forms and showcase best practice from over 40 markets. The publication presents examples of campaigns, ad formats, sales offers and solutions showcasing both client-centric and...
by admin | Jun 15, 2019 | Publications
About the report egta has designed this report to help its members as they develop their podcast strategies. This publication offers explanations as well as an overview of factors that drive interest and investments in podcasting. The aim is to help radio broadcasters...
by admin | Mar 15, 2019 | Accessibility - resources
Wunderman Thompson published the report, Inclusive Experience Practice: Designing for Everyone. This report makes the case that the brands designing products and services, and marketing for and with people of all abilities leads to more innovative designs and...
