by admin | Jan 7, 2022 | Business cases
Background information In this first egtabite of the year, we go to Switzerland, where Goldbach Media and the Electronic Media Interest Group (IGEM) recently conducted a study in cooperation with WEMF AG für Werbemedienforschung in which they compared the media usage...
by admin | Dec 15, 2021 | Accessibility - resources
The absence of subtitling on advertising videos creates a major gap between programming and advertising. Industry professionals would like to see subtitling on television commercials for the deaf and hard-of-hearing develop. French TV trade body, SNPTV, released a...
by admin | Dec 10, 2021 | Business cases
In cooperation with TVSquared By Jo Kinsella, President, TVSquared Shift in Thinking: TV & Legacy Processes In this week’s egtabite we bring you expert view from egta’s partner TV Squared on the state of CTV and the need for holistic cross-platform...
by admin | Nov 15, 2021 | Accessibility - resources
HbbTV offers a powerful toolbox that can facilitate a range of access services, with the advantage that it does not predefine any concrete type of service, leaving it up to service providers to build attractive and useful services. The EBU’s HbbTV & DVB-I...
by admin | Aug 15, 2021 | Accessibility - resources
4 Sales, in collaboration with the RNIB, produced a guide to AD for advertisers. The deck includes information about audio description, why it is important and how brands can get their ad audio described. Read...
