by admin | Jan 21, 2022 | Business cases
Background information This week’s egtabite focuses on a creative and comedic new format, recently launched by Channel 4 in collaboration with Heinz, named Flex Kitchen. The brand-new, short-form comedy series across Channel 4’s social and digital channels,...
by admin | Jan 14, 2022 | Business cases
Background – evolution of the charity project In the first radio egtabite of 2022, we take a closer look at an annual charity event that evolved over the years into an all-encompassing fund-raising initiative for non-profit organisations that engages listeners of all...
by admin | Jan 7, 2022 | Business cases
Background information In this first egtabite of the year, we go to Switzerland, where Goldbach Media and the Electronic Media Interest Group (IGEM) recently conducted a study in cooperation with WEMF AG für Werbemedienforschung in which they compared the media usage...
by admin | Dec 15, 2021 | Accessibility - resources
The absence of subtitling on advertising videos creates a major gap between programming and advertising. Industry professionals would like to see subtitling on television commercials for the deaf and hard-of-hearing develop. French TV trade body, SNPTV, released a...
by admin | Dec 10, 2021 | Business cases
In cooperation with TVSquared By Jo Kinsella, President, TVSquared Shift in Thinking: TV & Legacy Processes In this week’s egtabite we bring you expert view from egta’s partner TV Squared on the state of CTV and the need for holistic cross-platform...
