by admin | Oct 1, 2020 | Publications
About the report While addressable TV can be very profitable for broadcasters, it also presents several challenges from the tech, business, and legal points of view. Staying relevant means that publishers must build a comprehensive tech stack to harness the power of...
by admin | Apr 18, 2020 | Publications
About the report The growing popularity of VOD services and the global shift to streaming is creating fantastic opportunities for broadcasters to become truly data driven. Detached from the legacy of the cable infrastructure, over-the-top (OTT) technologies have...
by admin | Apr 3, 2020 | Publications
About the report It is fair to say that TV advertising is experiencing a renaissance, and that egta members have innovated more than ever in the last two years to reinvent their businesses and make their offer more attractive. As the evolution from television to video...
by admin | Oct 10, 2019 | Publications
About the report The main objectives of this publication are first to clearly define what advanced audience buying in the context of TV is, and secondly, to outline potential directions for the future development of audience buying with regards to building a business...
by admin | Oct 1, 2019 | Publications
About the publication With this interactive report, egta explores creativity in its various forms and showcase best practice from over 40 markets. The publication presents examples of campaigns, ad formats, sales offers and solutions showcasing both client-centric and...
