by admin | Feb 22, 2021 | Business cases
A market need Several reasons prompted the development of this new and flexible tool launched in December 2020. Firstly, the fact that there are currently over 300.000 SMEs in Denmark, which often do not need advertising at a national level and for whom the cost of...
by admin | Dec 1, 2020 | Publications
About the report As voice experiences increasingly permeate our daily lives, it is becoming clearer to advertisers that voice is tech’s giant next leap – transforming the way brands reach their customers, offering a brand-new channel in the marketing mix. Voice does...
by admin | Oct 1, 2020 | Publications
About the report While addressable TV can be very profitable for broadcasters, it also presents several challenges from the tech, business, and legal points of view. Staying relevant means that publishers must build a comprehensive tech stack to harness the power of...
by admin | Apr 18, 2020 | Publications
About the report The growing popularity of VOD services and the global shift to streaming is creating fantastic opportunities for broadcasters to become truly data driven. Detached from the legacy of the cable infrastructure, over-the-top (OTT) technologies have...
by admin | Apr 3, 2020 | Publications
About the report It is fair to say that TV advertising is experiencing a renaissance, and that egta members have innovated more than ever in the last two years to reinvent their businesses and make their offer more attractive. As the evolution from television to video...
