About the report

As voice experiences increasingly permeate our daily lives, it is becoming clearer to advertisers that voice is tech’s giant next leap – transforming the way brands reach their customers, offering a brand-new channel in the marketing mix.

Voice does not only offer opportunities for advertisers, it also opens up a wide range of possibilities for TV and radio companies, and their sales houses – to enrich user experiences, unveil new products, provide voice-activated branded content, and more.

With this publication, the egta team hopes to provide you with an extensive overview of this emerging technology and inspire you to consider the opportunities it brings for media owner and their sales house.