About the report

It is fair to say that TV advertising is experiencing a renaissance, and that egta members have innovated more than ever in the last two years to reinvent their businesses and make their offer more attractive. As the evolution from television to video swiftly progresses, TV (and Total Video) is no longer perceived only as a proven and brand-safe, but also as a forward-thinking medium, which is incessantly looking to the future.

This egta Insight dives deeper into the landscape of OTT/VOD services across Europe and beyond. The report, which focuses on existing services, business models and monetisation opportunities is the first part of a two-volume series.

The objective of this overview is to help broadcasters strengthen their position in the video space by delivering not only inspiration but also hands-on case studies and providing members with the practical knowledge and tools to aid them on the global advertising battlefield.