by admin | Nov 15, 2021 | Accessibility - resources
HbbTV offers a powerful toolbox that can facilitate a range of access services, with the advantage that it does not predefine any concrete type of service, leaving it up to service providers to build attractive and useful services. The EBU’s HbbTV & DVB-I...
by admin | Aug 15, 2021 | Accessibility - resources
4 Sales, in collaboration with the RNIB, produced a guide to AD for advertisers. The deck includes information about audio description, why it is important and how brands can get their ad audio described. Read...
by admin | Jul 8, 2021 | EU/Regulatory
Introduction egta welcomes the European Commission’s proposal for a Digital Service Act (DSA) and its objective to update the rules governing digital services to address the challenges posed by online platforms. The monetisation of TV and radio broadcasters’ content...
by admin | Jun 25, 2021 | EU/Regulatory
Executive Summary TV and radio broadcasters and their sales houses are now present across all devices, allowing audiences to access their content from channels and services in analogue to digital and online, in a linear and non-linear fashion, through their own...
by admin | May 2, 2021 | Publications
About the publication The collection explores creativity at its finest, branded content, navigating the crisis and tech-driven innovations. While the cases in this publication have been categorised into different sections, they are often multifaceted and bridge more...