by admin | Jul 8, 2021 | EU/Regulatory
Introduction egta welcomes the European Commission’s proposal for a Digital Service Act (DSA) and its objective to update the rules governing digital services to address the challenges posed by online platforms. The monetisation of TV and radio broadcasters’ content...
by admin | Jun 25, 2021 | EU/Regulatory
Executive Summary TV and radio broadcasters and their sales houses are now present across all devices, allowing audiences to access their content from channels and services in analogue to digital and online, in a linear and non-linear fashion, through their own...
by admin | May 2, 2021 | Publications
About the publication The collection explores creativity at its finest, branded content, navigating the crisis and tech-driven innovations. While the cases in this publication have been categorised into different sections, they are often multifaceted and bridge more...
by admin | Feb 22, 2021 | Business cases
A market need Several reasons prompted the development of this new and flexible tool launched in December 2020. Firstly, the fact that there are currently over 300.000 SMEs in Denmark, which often do not need advertising at a national level and for whom the cost of...
by admin | Dec 1, 2020 | Publications
About the report As voice experiences increasingly permeate our daily lives, it is becoming clearer to advertisers that voice is tech’s giant next leap – transforming the way brands reach their customers, offering a brand-new channel in the marketing mix. Voice does...
