About the report

egta has designed this report to help its members as they develop their podcast strategies. This publication offers explanations as well as an overview of factors that drive interest and investments in podcasting. The aim is to help radio broadcasters and sales houses get into the podcast business and successfully produce, promote, and monetise their podcast portfolio.

egta focuses specifically on the monetisation of podcasts and provides an overview of advertising and direct revenue models illustrated by a few case studies. There is also a rich electronic library of references and additional material behind the hyperlinks within the report which we invite you to explore.