by admin | Oct 9, 2024 | Accessibility - cases, Accessibility - resources, Opinion Pieces
egta spoke to Taide Guajardo, Chief Brand Officer Europe at P&G on the evolution of the conversation around accessible advertising, recent progress and the critical next steps needed to remove barriers to advertising to ensure that ads truly reach and can be...
by admin | Jul 29, 2024 | EU/Regulatory
Together with 23 associations from multiple sectors, egta has signed a joint statement on the application of the General Data Protection Regulation (GDPR). Echoing the European Commission’s conclusions in its second report on the application of the GDPR, the coalition...
by admin | Apr 15, 2024 | Publications
About the report The rapid acceleration of AI development has sparked both excitement and uncertainty across the media and advertising landscapes. We’re thrilled to release our latest snapshot – The Age of AI: Implications & Early Opportunities. This...
by admin | Feb 22, 2024 | Business cases
Listen Up! is a unique and groundbreaking publication looking into the role of emotion in audio advertising effectiveness from Radiocentre and creative effectiveness platform System1. It is the first research of its kind to define left-and right-brain creative...
by admin | Feb 22, 2024 | Business cases
Last summer, dentsu released a research measuring attention in audio advertising for the first time. Conducted in partnership with Lumen Research, dentsu measured attention in various audio formats and environments across three unique studies in podcasts, radio and...
