egta position paper on the EMFA proposal

egta position paper on the EMFA proposal

We note with interest the European Commission’s work on the proposal for a European Media Freedom Act (EMFA), in particular the principle-based approach to the audience measurement article and the transparency rules on State advertising. We observe that the text...
First 3D audio campaign in the metaverse

First 3D audio campaign in the metaverse

First 3D audio campaign in the metaverse In this week’s egtabite we visit the metaverse and look closer at one of radio’s early experiments in this virtual space. The metaverse is a hot topic in the media industry with both brands and media companies testing and...