RTL Germany’s TV Frequency Capping: Innovating REWE Group’s Advertising Impact with Addressable TV Integration

by admin | Dec 1, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: Germany Company: RTL Germany / Ad Alliance Client:  REWE Group Sector:  FMCG Time Period:  4 weeks in April and May 2023 Media:  Linear TV, Addressable TV (ATV) Campaign objectives: Fostering the...

TBS’s AR Campaign that Transformed the Sky to Promote “Hold My Hand at Twilight” Television Series

by admin | Dec 1, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: Japan Company: TBS Television Client:  TBS Television Sector:  Media Time Period: January – March 2023 Media: Social media Campaign objectives: TBS wanted to promote their drama series.   Context The...

Kuglolov: Nova TV’s Holiday Triumph – Driving Viewer Engagement & App Downloads with an Integrated Multi-Screen Campaign

by admin | Dec 1, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: Croatia Company: Nova TV Client:  Nova TV Sector:  Media Time Period:  End of November and December 2023 Media: TV and online (Nova TV communication channels): app, TV spot, online campaign, social media...

Stopklatka’s Spring Premiere Buzz: Breaking the News with Hits in the Air – A Multi-Channel Campaign

by admin | Dec 1, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: Poland Company: SPI International Client:  Stopklatka Sector:  Media Time Period:  April – May 2024 Media: TV, radio, DOOH, digital, social media, PR, influencers Campaign objectives: Stopklatka, Poland’s...

Atres Media and Estrella Galicia Blend TV Drama and Live Ad Formats to Promote Netflix’s “Berlin”

by admin | Dec 1, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: Spain Company: Atres Media Client: ESTRELLA GALICIA Sector: Beverages, beer Time Period: 31 of December 2023, a one-shot action with a great halo effect. Media: TV, social media Campaign objectives: The aim...