by admin | Jan 6, 2025 | Publications
egta is delighted to present the fourth edition of its Creative Multiplatform TV Case publication. In this edition, we are proud to highlight three pivotal categories that reflect the evolving and impactful nature of television advertising: these themes showcase the...
by admin | Dec 9, 2024 | Business cases, Publications
About the report This report, published in December 2024, explores how AI is impacting radio, audio companies, and advertising sales houses. This publication focuses on concrete case studies, showcasing how mainly radio companies but also other relevant actors are...
by admin | Dec 5, 2024 | Business cases, Creative Cases TV 2024
View more 2024 TV creative cases General information Country: UK Company: Sky UK Client: KFC Sector: Food Delivery Platform Media: TV, Digital, Social media Time period: Mid-February – Mid-June. Campaign objectives: Brand building, Driving more precise fandom than...
by admin | Dec 5, 2024 | Business cases, Creative Cases TV 2024
View more 2024 TV creative cases General information Country: UK Company: SKY UK Client: Audi Sector: Automotive Media: TV, Digital, Social media Time Period: Launched Summer of 2022, the partnership has been renewed since and has returned to Golf for an...
by admin | Dec 5, 2024 | Business cases, Creative Cases TV 2024
View more 2024 TV creative cases General information Country: Germany Company: Seven.One Media Client: Cosmos Direkt Sector: Insurance Media: TV, Digital, Social media Time Period: 7 Days from November 8 to November 14 2023 Campaign objectives: The aim of the...
