by admin | Jun 10, 2022 | Business cases
Background information How to rebrand, focus on innovation and sustainability, and roll out a campaign that maximises reach within a niche target group? In 2021, car brand Kia challenged sales house DPG Media Advertising and Havas Media in Belgium to roll out a...
by admin | Jun 3, 2022 | Business cases
Background information Sustainability is on everyone’s mind and businesses are looking for creative ways to showcase their green initiatives. In this week’s egtabite we spotlight a creative partnership developed by Var (the sales house of the Flemish public...
by admin | May 30, 2022 | Collections
General information Sector: Public service Media: Linear TV Time period: Autumn 2021 Case description Road safety is an important social issue for Quebecers and one that fits very well with the public service nature of CBC/Radio-Canada. This context was taken into...
by admin | May 27, 2022 | Business cases
Background information This week’s egtabite puts the spotlight on RTL AdConnect’s latest research on how to advertise better in an evolving Total Video World. Aptly named The New Life of The Living Room, the study is a collaboration between smartclip and...
by admin | May 20, 2022 | Business cases
Background information In this week’s egtabite we spotlight an example of a brilliant long-term collaboration between KFC and Bauer Media Audio UK. As the headline sponsor of a popular afternoon show, KFC was at the forefront of their customers’ mind, especially for...
