by admin | Apr 8, 2022 | Business cases
Background information Sustainability is a hugely significant topic that will define marketing in the years ahead. For consumers, the issue is highly important and brand commitments to sustainability are well received. In this week’s egtabite we showcase a B2B...
by admin | Apr 3, 2022 | Publications
About the report Eager to explore which business approaches TV companies are taking when it comes to monetising broadcaster video content on YouTube? Based on an egta survey in January 2022, the publication explores various YouTube business strategies for TV...
by admin | Apr 1, 2022 | Business cases
Background information In this week’s egtabite we introduce an inspiring advertising format developed by IP Österreich, the Austrian cross-media sales house of RTL Germany. As the important topic of environmental protection and sustainability has reached the mass...
by admin | Mar 25, 2022 | Business cases
Background information In this week’s egtabite we spotlight a new study from France proving that radio is a performance booster. Results of the study show that radio is a competitive medium that delivers high ROI, optimises the efficiency of other media (online and...
by admin | Mar 18, 2022 | Business cases
Background information In this week’s egtabite we head down under, where Paramount ANZ (Australia & New Zealand), formerly Network Ten ViacomCBS, recently published the results from the Science of Sponsorship, a multi-year study on the power of sponsorships....
