by admin | Sep 9, 2022 | Business cases
Background information Radio egtabites are back after a summer break with a creative campaign by an FMCG brand from South Africa that engaged fans both on-air and online. This and other amazing creative cases can be found in the second volume of egtas’s...
by admin | Sep 2, 2022 | Business cases
Background information In this first egtabite after the summer break, we visit Slovenia, where broadcaster Pro Plus introduced a new offering to its portfolio, incorporating product placement and sponsorship tailored for an environment where strict rules apply to the...
by admin | Aug 16, 2022 | Collections
General information Sector: Tourism Media: Linear TV, Radio, online Time period: Spring – Summer 2021 Case description Tourism in Vancouver was hit hard by Covid travel bans. Once the sector was ready to reopen for safe local travel, Destination Vancouver wanted...
by admin | Aug 16, 2022 | Collections
General information Sector: Social/Messaging Media: Linear TV, online, social media Time period: August 2021 Case description WhatsApp ‘View Once’, was a new feature that lets you send photos or videos that can only be opened by its recipient once – once opened,...
by admin | Aug 15, 2022 | Collections
General information Sector: Retail Media: Linear TV Time period: 23 November – 23 December 2021 Case description Christmas is a period when many brands are telling great, emotional and heart-warming stories. For REWE’s Christmas campaign, OMG Germany and...
