This paper explores how sales houses and broadcasters can respond to a decreased reliance on advertising revenues by developing more diversified and resilient revenue models.
Revenue diversification can take different forms. Some opportunities extend an existing revenue stream into new formats, audiences or distribution environments, while others introduce entirely new customers, products or business models.
View table of contents
Introduction
Part 01: Subscription models – SVOD/Premium and early access models
Part 02: Distribution
2.1 Partnerships with streaming platforms
2.2 Partnerships with telco operators
2.3 Partnerships with social and video platforms
2.4 FAST channels
2.5 Partnerships with complementary media
2.6 Representing other channels
2.7 Partnerships with smart TV manufacturers
2.8 Windowing strategy
Part 03: Talent and celebrity activation
Part 04: Fandom and the creator economy
Part 05: Content and Intellectual property
5.1 Format licensing and adaptations
5.2 Merchandise and franchise
5.3 Publishing
5.4 Airline, hospitality, and travel distribution
5.5 Archive and library monetisation
Part 06: Content and production services
6.1 Third-party production and co-production
6.2 In-house creative agency services
6.3 Cloud production infrastructure
Part 07: AI content and production services
Part 08: Accessibility services
Part 09: Events
9.1 Concerts and entertainment events
9.2 Studio audience tickets
9.3 Branded summits and industry conferences/events hosting
9.4 Collaborations with local brands and cultural partners
Part 10: Data and audience monetisation
10.1 Audience analysis
10.2 Market research
Part 11: Education and Masterclasses
Part 12: E-sports
Part 13: Micropayments
Conclusion
Questions to ask before launching a new revenue stream
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