by admin | Jan 21, 2024 | EU/Regulatory
Contributing to the green transition is one of egta’s members’ priorities. While not all European markets are currently actively engaged in these discussions, a significant number of sales houses are developing solutions aimed at dedicating a part of their advertising...
by admin | Feb 21, 2023 | EU/Regulatory
We note with interest the European Commission’s work on the proposal for a European Media Freedom Act (EMFA), in particular the principle-based approach to the audience measurement article and the transparency rules on State advertising. We observe that the text...
by admin | Jul 8, 2021 | EU/Regulatory
Introduction egta welcomes the European Commission’s proposal for a Digital Service Act (DSA) and its objective to update the rules governing digital services to address the challenges posed by online platforms. The monetisation of TV and radio broadcasters’ content...
by admin | Jun 25, 2021 | EU/Regulatory
Executive Summary TV and radio broadcasters and their sales houses are now present across all devices, allowing audiences to access their content from channels and services in analogue to digital and online, in a linear and non-linear fashion, through their own...
