Questions and topics
Survey on CTV consent banner
Full list of questions
- What does your Consent Banner on CTV look like:
- Do you use a consent banner?
- Which button options are shown on the consent banner?
- Are all the buttons the same size?
- In what order are these buttons shown on screen?
- Do all the buttons appear on the same screen (“”layer””)?
- If you use multiple layers, which button(s) are on the second layer?
- How big is the banner compared to the TV screen?
- Is the Accept button visually highlighted compared to the others?
- What Results (KPIs) do you get:
- What is the rate of accepting consent when interacting with the banner?
- What is the rate of partial consent when interacting with the banner?
- What is the Total rate of viewers that have accepted consent?
- What is the Total rate of viewers that have refused consent?
- What is the Total rate of viewers that have not reponsed to consent?
- How long does the banner stay on screen if the viewer doesn’t respond?
- What happens if a viewer rejects consent:
- Can the viewer keep browsing/watching normally?
- Is the viewer required to register or log in to continue?
- Is some functionality limited or restricted?
- Does the viewer still see ads, but non-personalised (contextual) ones? (i.e. ads based on the programme or time slot rather than the viewer’s personal data)
- Is frequency capping still applied?
- Is basic audience measurement still allowed?
- What have you learned about managing consent that might help other broadcasters?
Access conditions
Surveys are only available to egta members who participated. If you are interested in a survey, but did not participate, just let us know and we will send you the empty questionnaire.