Questions and topics
Survey on pricing of sponsored content on own social media accounts
Full list of questions
1. For sponsored content on your owned social media accounts, what average CPM do you typically apply, by platform and format?
- Facebook
- Single image
- Carousel
- Stories
- Reels
- In-Feed (4:5)
- Other
- Instagram
- Single image
- Carousel
- Stories
- Reels
- In-Feed (4:5)
- Other
- TikTok
- Vertical
- Other
- YouTube
- In-stream/pre-roll
- Shorts
- Community post
- Other
- LinkedIn
- Single image
- Carousel
- Video
- Document post
- Other
- X (formerly Twitter)
- Promoted post
- Video
- Other
- Snapchat
- Snap Ad
- Story
- Other
- Pinterest
- Standard Pin
- Video Pin
- Other
- Threads
- Single image
- Carousel
- Video
- Other
- WhatsApp
- Channel post/Status
- Other
2. Do these CPMs vary significantly depending on KPI (e.g. reach vs. engagement), season or other criteria? If so, please briefly explain
Access conditions
Surveys are only available to egta members who participated. If you are interested in a survey, but did not participate, just let us know and we will send you the empty questionnaire.