Questions and topics
Survey on expanding commercial target groupsFull list of questions
- EVOLUTION OF OFFICIAL SALES TARGETS
Have you recently changed your main official commercial target group or introduced additional official sales target groups to better include older audiences (e.g. 60–64, 60+, 50+)?- What was the previous target group?
- What is the current official sales target group?
- When was this change introduced?
- AVAILABILITY OF OLDER TARGET GROUPS IN MEASUREMENT AND TRADING
Are older audience segments (e.g. 60–64, 60+, 50+) available as officially rated target groups in your market?
Which age groups are available?- Are these age groups only used for analysis/planning purposes?
- Are these age groups officially included in your ratecard?
- Are these age groups actively traded in campaigns?
- COMMERCIAL TRADING OF OLDER AUDIENCES
Are you able to trade campaigns specifically against older target groups?- For which channels/platforms does this apply?
- Which target groups are used (e.g. 60–64, 60+, 50+)?
- Is there active advertiser demand for these targets?
- Which sectors are most interested in these audiences?
- BUILDING THE BUSINESS CASE
“If your organisation expanded its commercial target group in the past, what evidence or analysis helped support the decision?
Examples:- audience composition changes
- advertiser/client demand
- effectiveness or ROI analysis
- comparisons with other markets
- economic value of older consumers
- research on media consumption behaviour”
Access conditions
Surveys are only available to egta members who participated. If you are interested in a survey, but did not participate, just let us know and we will send you the empty questionnaire.