Survey on the pricing of ad positioning

by Halli Oddsson | Jul 2, 2024

Questions and topics Information on how companies price different positions in the linear ad break (FLSP positioning) Full list of questions Questions included in the survey: FLSP positioning – %markup vs. standard price for: First Position: Second Position:...

Survey on AR & VR activities

by Halli Oddsson | Jun 20, 2024

Questions and topics Information about how and if companies use AR and/or VR for commercial formats & offerings Full list of questions Questions included in the survey: Do you offer or have you offered AR integrated campaigns to clients? If not, have you explored...

Survey on the use of promo spots under the AVMSD

by admin | Apr 20, 2024

Questions and topics Since the AVMSD allows broadcasters within a same ownership group to place their promo spots outside of the commercial breaks, i.e. the broadcaster can air outside of commercial breaks/limits the promo spots for companies other than itself, as...

Survey on total TV pricing index

by admin | Mar 28, 2024

Questions and topics Information on how TV is priced across various platforms. An index based on linear TV as the reference. Full list of questions This survey provides a pricing index across markets for the following platforms and targets: Linear TV – Total...

Survey on base/rate card pricing and pricing tools

by admin | Feb 22, 2024

Questions and topics Information on how sales houses determine their base TV prices (rate card prices) and what tools or software are used for pricing. Full list of questions What pricing tools/software do you use to determine your base/rate card pricing? > Are the...