Survey on pricing index, reference target groups and spot length

Survey on automated planning and booking platforms

by | Aug 19, 2024

Questions and topics Information about how companies use automated planning and booking platforms. Full list of questions Questions included in the survey: Do you have one or more automated self-service tool(s) which enable your clients to plan or book linear...
Survey on pricing index, reference target groups and spot length

Survey on Ad block sorting

by | Jul 7, 2024

Questions and topics Information on how and by what criteria companies determine the order of commercials in an advertising block on linear TV Full list of questions Questions included in the survey: Manually What criteria are used to determine the order of...
Survey on pricing index, reference target groups and spot length

Survey on the pricing of ad positioning

by | Jul 2, 2024

Questions and topics Information on how companies price different positions in the linear ad break (FLSP positioning) Full list of questions Questions included in the survey: FLSP positioning – %markup vs. standard price for: First Position: Second Position:...
Survey on pricing index, reference target groups and spot length

Survey on AR & VR activities

by | Jun 20, 2024

Questions and topics Information about how and if companies use AR and/or VR for commercial formats & offerings Full list of questions Questions included in the survey: Do you offer or have you offered AR integrated campaigns to clients? If not, have you explored...