Survey on including non-TV households in TAM panels

Survey on including non-TV households in TAM panels

Questions and topics This short survey looks at the basic composition of TAM panels in Europe, and in particular if there are pressure to include non-TV households. Full list of questions Questions included in the survey: What is the basis of the TAM panel (all...
Survey on including non-TV households in TAM panels

Survey on Euros and World Cup TV viewing trends in Europe

Questions and topics This survey looks at trends in the evolution of viewing figures of football events (the Euros and the World Cup) broadcast in Europe, the possible factors that may explain such trends and predictions for future viewing figures for the World Cup in...
Survey on including non-TV households in TAM panels

Survey on male target groups

Questions and topics Men are playing an increasingly central role as the person responsible for, or having an influence on, purchase. These questions ask about research on this topic, as well as any related evolutions in pricing, offers or client demand based on male...
Survey on including non-TV households in TAM panels

Survey on sector exclusivity

Questions and topics These questions look at how sales houses apply sector exclusivity within their commercial breaks and the feasibility of guaranteeing sector exclusivity when running addressable advertising. Full list of questions Questions included in the survey:...
Survey on including non-TV households in TAM panels

Survey on B2B communication

Questions and topics A collection of information and examples of promotional activities undertaken by TV sales houses towards clients. Full list of questions Questions included in the survey: Do you send out some form of publication to inform clients about your offer...