Questions and topics Since the AVMSD allows broadcasters within a same ownership group to place their promo spots outside of the commercial breaks, i.e. the broadcaster can air outside of commercial breaks/limits the promo spots for companies other than itself, as...
Questions and topics Information on how TV is priced across various platforms. An index based on linear TV as the reference. Full list of questions This survey provides a pricing index across markets for the following platforms and targets: Linear TV – Total...
Questions and topics Information on how sales houses determine their base TV prices (rate card prices) and what tools or software are used for pricing. Full list of questions What pricing tools/software do you use to determine your base/rate card pricing? > Are the...
Questions and topics Information about how TV sales houses manage their CTV data verification, measurement, targeting, and reporting capabilities. Full list of questions Verification / Validation Which vendors does your company use to validate and verify traffic as...
Questions and topics How is AI impacting Total TV? What are the initiatives TV companies are launching using AI for spot creation, sales, marketing and more. How is the impact of AI perceived today? Full list of questions Do you have products or tools available that...
