Questions and topics Increasingly, global advertisers are aiming to ensure that their advertising communications are more accessible - this includes TV and video. A year after our original survey on this topic, this update aims to examine where egta members are on the...
Questions and topics If your company sells non-spot ads, including product placement, sponsorship, branded content and other special ad types, which tools do you use to measure/analyse the effectiveness and results of these ads? Full list of questions Questions...
Questions and topics This questionnaire investigates the scope and size of addressable TV advertising across markets, how it is sold, and if there are any regulatory or technical limitations to scaling addressable TV advertising. Full list of questions Questions...
Questions and topics An updated version of a previous egta survey (2022) on commercial ad initiatives specifically developed to 'reward' advertisers who provide sustainable products/services. Full list of questions Questions included in the survey: Does your sales...
Questions and topics The survey looks into egta members that have already tried or considered any kind of shift in their TV/video inventory strategy from GRP to CPM-based trading. Full list of questions Questions included in the survey: What is the penetration of TV...
