Questions and topics
Since the AVMSD allows broadcasters within a same ownership group to place their promo spots outside of the commercial breaks, i.e. the broadcaster can air outside of commercial breaks/limits the promo spots for companies other than itself, as long as these companies belong to the same ownership group and offer “video service/product”. This survey tries to understand how this has been put into practice by egta members.Full list of questions
Questions included in the survey:
- Have you taken upon this opportunity since the AVMSD allows it? If yes, since when?
- How frequently do you show promo spots on your channels for your sister/group companies services outside commercial breaks/limits (any indication of a daily limit you put yourself for eg.)?
- What specific kind of offer/product have you promoted in this way for your sister/Group companies? (according to the AVMSD it is broadly defined as “media service”)
- Most importantly, how do you price these promo spots for such sister/Group companies´ services? Since airing intra-group company promo spots will raise issues of transfer pricing and may have tax implications, what pricing mechanisms/benchmarks have you used to price these intra-group promo airings?
Access conditions
Surveys are only available to egta members who participated. If you are interested in a survey, but did not participate, just let us know and we will send you the empty questionnaire.