Survey on base/rate card pricing and pricing tools

22/02/2024

TV

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Questions and topics

Information on how sales houses determine their base TV prices (rate card prices) and what tools or software are used for pricing.
Full list of questions
  • What pricing tools/software do you use to determine your base/rate card pricing?
    > Are the calculations done in Excel and using Excel-based macros
  • Are any of your existing internal software components enhanced with price calculation functions? If yes, which tools and what is its purpose (yield management, optimisation, forecasting, etc.)?

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