Questions included in the survey:

• Do you offer or have you offered AR integrated campaigns to clients?
  • If not, have you explored the possibility?
• If yes, could you provide details of your AR integrated campaigns:
  • How do you position and sell AR brand integration to your clients?
  • In which platforms/devices do you run these AR campaigns?
  • How is the AR technology incorporated into the campaign strategy?
  • What KPIs do you use to measure the success of these campaigns? What have been the results?
  • Are there any significant learnings or insights from these campaigns that you consider important?
• Do you see potential for AR in our industry? Please elaborate on your perspective.
• Do you offer or have you offered VR integrated campaigns to clients?
  • If not, have you explored the possibility?
• If yes, could you provide details of your VR integrated campaigns:
  • How do you position and sell VR brand integration to your clients?
  • In which platforms/devices do you run these VR campaigns?
  • How is the VR technology incorporated into the campaign strategy?
  • What KPIs do you use to measure the success of these campaigns? What have been the results?
  • Are there any significant learnings or insights from these campaigns that you consider important?
• Do you see potential for VR in our industry? Please elaborate on your perspective.
• In both cases, for VR and AR:
  • Who is in charge of creating that spot within your sales house? Your creative department or another unit?
  • Do you charge a premium for the use of that technology (if you can indicate an approx. % of the price increase, please do)