Questions and topics
Information on how TV is priced across various platforms. An index based on linear TV as the reference.Full list of questions
This survey provides a pricing index across markets for the following platforms and targets:
- Linear TV – Total population or equivalent
- Linear TV – All 15-44 or equivalent
- Linear TV – All 25-64 or equivalent
- Linear addressable TV (please indicate if CTV or telco based) – Targeting
- Online video (in-stream on websites) – No targeting
- Online video (in-stream on websites) – Audience targeting
- BVOD: – No targeting
- BVOD: – Audience targeting
- BVOD: (addressable TV online/DAI) – Audience targeting
- BVOD: on CTV – Audience targeting
* It also asks for pricing (estimates) for global streaming platforms and YouTube
Access conditions
Surveys are only available to egta members who participated. If you are interested in a survey, but did not participate, just let us know and we will send you the empty questionnaire.