Survey on the pricing of ad positioning

02/07/2024

TV

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Questions and topics

Information on how companies price different positions in the linear ad break (FLSP positioning)
Full list of questions

Questions included in the survey:

  • FLSP positioning – %markup vs. standard price for:
    • First Position:
    • Second Position:
    • Penultimate (second-to-last) position:
    • Last position
  • Other positions?
    • How do you price third spot position, or for any other position within the ad break?
  • Comments

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