Questions and topics An updated version of a previous egta survey (2022) on commercial ad initiatives specifically developed to 'reward' advertisers who provide sustainable products/services. Full list of questions Questions included in the survey: Does your sales...
Questions and topics The survey looks into egta members that have already tried or considered any kind of shift in their TV/video inventory strategy from GRP to CPM-based trading. Full list of questions Questions included in the survey: What is the penetration of TV...
Questions and topics This survey looks at approaches to identifying users, targeting, consent mechanisms and using first-party data in a digital advertising environment with no third-party cookies. Full list of questions Questions included in the survey: How has the...
Questions and topics Short questionnaire on the current status and projected growth of live-streamed TV viewing. Full list of questions Questions included in the survey: In 2022, how much did live-streamed viewing increase/decrease overall (in %) compared to 2021? In...
Questions and topics This assesses who have the panels which are run, owned or at least exclusively used by a media owner like a TV broadcaster. It is not about access panels where only interviews are carried out, but panels where measurement devices are installed....
