Questions and topics
This survey looks at approaches to identifying users, targeting, consent mechanisms and using first-party data in a digital advertising environment with no third-party cookies.Full list of questions
Questions included in the survey:
- How has the impending cookie deprecation altered your approach to audience identity?
- What universal identifiers (if any) are you using to declare or infer the identity of your commercial audience?
- What solutions do you have in place to serve advertising in cookie less environments?
- What identity partner(s) are you working with to achieve this?
- How has this affected your ability to target, optimise, measure and attribute ad campaigns?
- Has this affected your advertising revenues, and if so, how?
- Are you using clean rooms as part of your solution, if so, how?
- At the point of sign-in, what registration information is asked for?
- What options/opt-ins are included in relation to advertising?
- Have you placed any advertising cookie functionality as necessary within your consent mechanism?
- What audience segments do you sell (DIGITALLY) – and on what basis/data are the audiences created?
- What is the pricing model used for these segments?
- What % of overall video revenue (if applicable) comes from 1st-party data segments?
Access conditions
Surveys are only available to egta members who participated. If you are interested in a survey, but did not participate, just let us know and we will send you the empty questionnaire.