by Mislav MIJATOVIC | May 19, 2026
Questions and topics Survey to understand how egta members use AI in their business operations Full list of questions Business application areas: 1. Audience & data management 2. Ad sales 3. Inventory, yield, pricing 4. Targeting, contextualisation, campaign...
by Katka Borovska | Mar 4, 2026
Questions and topics Current commercial target – What is your current main commercial target group (reference target on your rate card)? Shift to older target – Are you considering shifting this target to an older age group (from 18-54 to 25-64 for...
by Katka Borovska | Feb 26, 2026
Questions and topics Is P&G advertising on radio in your market? If yes – which product(s), approximate gross adspend, period on air. If not, is there another prominent FMCG brand currently active on radio in your market? Access conditions Surveys are only...
by Katka Borovska | Jan 26, 2026
What’s inside This document brings together a compilation of responses from radio and audio organisations on how they currently define the role of the Program Director. It reflects perspectives on core responsibilities, decision-making authority, evolving expectations...
by Katka Borovska | Jul 8, 2025
What’s inside Insights on whether digital simulcast listeners have different listening habits/peaks compared to the live FM ones and what is the incremental reach of digital simulcast radio listening to FM broadcast. Insights on whether digital simulcast...
